Who do you trust?

Every year I look forward to see the results of Edelman Trust Barometer, it is very interesting to see how this valuable asset, many times take for granted, is changing and developing thorough the regions and stakeholders, and how sensitive it is to the political and economic environment.

If gaining people´s trust, the success factor of a good reputation, is one of the objectives of corporate communications, what happens in a world where doubts and disbelief increases exponentially?  

Comply with law regulations are not enough anymore, people expect more; people expect leaders and companies complying with principles and values.     

Every skilled communicator should take a look and analyze these results and reflect about how to advise the corporate leaders and organizations to lead and take advantage of the opportunity to create a better world.

Good reading!

 

This entry was posted in Articles and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s